Creative Editor — Novi Sad, Serbia
CREATIVE Editor PORTFOLIO
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Creative Editor — Novi Sad, Serbia
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Location
Novi Sad, Serbia
Specialization
Performance Ad Creatives
Focus
UGC-Style Video Ads
Clients
6 Brands & Counting
I'm a creative editor specializing in performance-driven video ads for DTC and e-commerce brands. I craft scroll-stopping content that blends UGC aesthetics with strategic frameworks designed to convert.
Recently, I've adopted a data-backed approach using proven ad checklists from strategists — analyzing winning ad patterns, hook structures, and pacing techniques to create content that performs, not just looks good.
I work with brand-provided product footage and assets, transforming raw materials into polished, engaging ad creatives optimized for platforms like TikTok, Instagram Reels, and Meta Ads.
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I work from proven winning ad checklists — analyzing hook structures, visual pacing, and CTA placement used in top-performing creatives before I start editing.
The first 1–3 seconds decide everything. I craft opening moments that disrupt the scroll with visual tension, pattern interrupts, and curiosity-driven framing.
Every cut, transition, and text overlay serves the ad's conversion goal. I balance engaging pacing with clear product storytelling to drive action.
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6 Brands — 18 Videos, 12 Stills
Performance ad creative built using a strategist's winning ad checklist. This is my strongest piece — demonstrating data-backed hook structure, optimized pacing, and conversion-focused editing.
Ad creatives for a beauty brand — one built with the strategist checklist method for improved engagement and pacing, plus two earlier edits using brand-provided product footage.
My largest project — a comprehensive set of ad creatives for a mobile app. Six video ads and two static image creatives, all built from brand-provided assets and product footage.
A set of four video ad creatives for a mushroom coffee brand — built from existing brand product footage, focusing on lifestyle appeal and product benefits.
Two video ad creatives for a pet supplement brand — utilizing brand product footage and UGC-style editing to create relatable, engaging content for pet owners.
Two video ad creatives for a pet food brand — edited from existing brand ad footage, focusing on product appeal and owner-pet connection.
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I study the brand, competitors, and top-performing ads in the niche. I reference a proven winning ad checklist to map out hook type, pacing, and CTA structure before I open the editor.
I audit all provided footage and assets — selecting the strongest clips, identifying product hero shots, and planning the visual narrative arc of the ad.
I build the edit with intentional pacing — strong hooks in the first 1–3 seconds, engaging mid-section, and a clear CTA. Every cut serves the conversion goal.
I deliver optimized exports for each platform and am ready to iterate based on performance data — creating variations, testing new hooks, and refining what works.
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Open for freelance & contract creative editing roles