Creative Editor — Novi Sad, Serbia
CREATIVE Editor PORTFOLIO
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Creative Editor — Novi Sad, Serbia
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These are spec ads created using publicly available brand assets to showcase my editing skills and creative approach — not official client work.
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Location
Novi Sad, Serbia
Specialization
DTC & Direct Response
Focus
Short Form UGC Ads
Tools
Premiere Pro, CapCut, Canva, AI
I edit short-form video ads — the kind that stop thumbs and actually sell. My focus is direct response creative for DTC and e-commerce brands, mostly in the UGC style that performs on TikTok, Reels, and Meta.
I'm obsessed with understanding what makes ads convert. I study winning patterns, hook structures, and pacing — not to copy them, but to build a sharper instinct for what works. Every project is a chance to get better, and I treat it that way.
I also lean heavily into AI tools wherever they can speed up my workflow or improve the end result. If there's a smarter way to work, I want to find it.
Give me your product footage and assets, and I'll turn them into ads people actually watch.
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I work from proven winning ad checklists — analyzing hook structures, visual pacing, and CTA placement used in top-performing creatives before I start editing.
The first 1–3 seconds decide everything. I craft opening moments that disrupt the scroll with visual tension, pattern interrupts, and curiosity-driven framing.
Every cut, transition, and text overlay serves the ad's conversion goal. I balance engaging pacing with clear product storytelling to drive action.
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I study the brand, competitors, and top-performing ads in the niche. I reference a proven winning ad checklist to map out hook type, pacing, and CTA structure before I open the editor.
I audit all provided footage and assets — selecting the strongest clips, identifying product hero shots, and planning the visual narrative arc of the ad.
I build the edit with intentional pacing — strong hooks in the first 1–3 seconds, engaging mid-section, and a clear CTA. Every cut serves the conversion goal.
I deliver optimized exports for each platform and am ready to iterate based on performance data — creating variations, testing new hooks, and refining what works.
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Open for freelance & contract creative editing roles